Build living audience models that learn how different groups think, feel, and respond over time across contexts and situations.
Understand why people care, and understand how they think. Persona Engine turns scattered behavior into evolving audience models, connecting what people say with who they are, what they value, and the situations they are moving through.
Continuity, calibration, and time
Every segment carries its own norms, sensitivities, and thresholds.
Persona Engine listens across conversations, channels, and moments, then ties each behavioral pattern back to the context that shaped it.
You can see how demographics, psychographics, mindstate, and environment work together, instead of guessing from a single point of data.
Not every click or comment has the same value.
Persona Engine scores contributions by their substance, consistency, and long-term impact, highlighting the people and behaviors that actually move your goals forward.
This makes it easier to design rewards, recognition, and follow-ups that encourage durable participation instead of short spikes of attention.
Trust is built when patterns line up with claims.
Persona Engine tracks how people show up over time, linking repeated behavior, stated preferences, and real responses to your work.
You can see which audiences act in line with what they say, where misalignment appears, and which relationships are strong enough to build on.
People move across apps, feeds, and surfaces, but they remain the same person.
Persona Engine connects language and behavior from social, email, search, and product touchpoints into one coherent view.
That view lets you plan messages, offers, and experiences that feel consistent wherever people encounter you, instead of starting from zero on every channel.
We'll walk through a real example from your world and show how Pulp captures dialogue, why it matters, and how you benefit.
