persuasive intelligence
See why messages land, where they fail, and how different groups experience the same words.
Persuasive Intelligence introduction
Measure how language lands, compare messages instantly, and learn which narratives drive real shifts in belief or behavior. You can examine how arguments travel through time, which phrases change minds, and how different personas interpret the same message. This creates a safer, more deliberate way to craft persuasion across campaigns, products, and civic work.
Diagnose rhetoric comprehensively
Pulp scores messages across rhetorical dimensions such as credibility, emotional pull, structure, and timing.
You can compare how a single statement sounds to a skeptical voter, an anxious customer, or a seasoned expert.
Instead of guessing, teams see which parts of a message invite trust and which parts create friction.
Run simulations before you take the risk
Before a message goes public, you can test it against simulated audiences built on real conversational data.
Pulp models likely reactions, counterarguments, and points of confusion so that teams can strengthen their language in rehearsal, not in crisis.
This is useful for political campaigns, sensitive brand launches, and any situation where a misstep is costly.
Analyze debates, speeches, and campaigns at scale.
Pulp transcribes and structures long debates, interviews, and statements, then maps the claims, rebuttals, and tone shifts throughout.
You see which arguments show staying power, which are abandoned, and where audiences disengage or lean in.
This turns complex discourse into a navigable record of how understanding actually changed.
Build a library of persuasive patterns
Over time, Persuasive Intelligence becomes a reference library of what tends to work for which groups and why.
Teams can search for past moments that resemble a current challenge, reuse successful framing, and avoid mistakes that eroded trust.
This helps organizations stay consistent with their values while still adapting to new contexts.
