interactive data storytelling
Turn complex research into living stories people can explore, question, and share.
Interactive data storytelling introduction
Interactive Data Storytelling with Pulp helps teams turn research into experiences that people can click through, test, and understand. Instead of static reports, you publish conversational stories that respond to the choices your audience makes, guided by the same language models that score claims, narratives, and personas across your work.
Information that invites participation
Research reports are often too demanding of your audience's time and energy.
Pulp makes the learning process more delightful and memorable. You can publish data-driven stories that let people adjust assumptions, compare personas, and see how conclusions change under different scenarios. Each step is grounded in your underlying data and documented methodology.
The result is a shared frame of reference where your audiences are invited to think with you, not spoken at.
Each interaction adds data to the research
When visitors click, compare, or revisit a story, those patterns become fresh signals.
Pulp captures which claims draw attention, where confusion appears, and how different audiences respond over time.
You can refine future work based on how people actually move through your narratives, not just what they say in surveys.
Build trust through traceable reasoning
Inspect the logic behind your work with a few simple clicks.
Pulp highlights the arguments behind each chart, surfaces the tradeoffs, and makes it easy to show "why this interpretation and not another."
This makes your organization feel candid and careful, which is essential for long term trust.
From research archives to public experiences
Many organizations sit on years of studies, interviews, and field work that never reach a wider audience.
Pulp ingests those materials, detects key claims and narratives, and uses interactivity and personalization tailored to your audience.
Your team chooses the topics that matter most. Pulp helps shape them into experiences anyone can explore without losing the rigor behind it.
