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    • human interfaces
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    • persona engine
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    • persuasive intelligence
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custom ai/ml

Tailored language workflows that respect how your organization thinks.

custom ai/ml — Hero

Custom AI/ML introduction

Someproblemsneedmorethananoff-the-shelftool.

Custom AI & ML with Pulp gives you direct access to our language models, scoring systems, and workflows so you can shape them to your own stack, data, and governance needs.

You decide whether our team builds and operates the system for you, or whether your engineers take the lead with Pulp API as the foundation.

Some problems need more than an off-the-shelf tool. Custom AI & ML with Pulp gives you direct access to our language models, scoring systems, and workflows so you can shape them to your own stack, data, and governance needs. You decide whether our team builds and operates the system for you, or whether your engineers take the lead with Pulp API as the foundation.
“

The real problem is not whether machines think but whether men do.

— B.F. Skinner
Start from real conversations, not abstract benchmarks

Grounded in real conversations.

  • We begin with the language that already defines your world: calls, chats, emails, documents, broadcasts.
  • Pulp structures these materials into claims, narratives, and personas, then works with your team to define the questions that matter most.
  • This ensures that any custom model or workflow is grounded in your actual communication patterns, not a generic dataset.
Start from real conversations, not abstract benchmarks
Assemble workflows from proven capabilities
Assemble workflows from proven capabilities

Proven capabilities, assembled for you.

  • Pulp capabilities include claim detection, argument scoring, identity management, payment solutions, and data automation.
  • Custom projects select from these pieces and arrange them into sequences that match your risk, compliance, and product needs.
  • The result is a workflow that feels tailored while still benefiting from years of research and field testing.
“

Technology is best when it brings people together.

— Matt Mullenweg
Build with your team or lean on ours

Your team or ours — we collaborate.

  • Some partners prefer a turnkey build. Others want their own engineers working directly with Pulp API.
  • We support both modes. Our team can design, prototype, and deploy the full solution, then hand over as much control as you are ready to take on.
  • If you already have a strong ML group, we simply provide the core primitives, documentation, and collaboration they need.
Build with your team or lean on ours
Own your models, preserve your values
Own your models, preserve your values

Models that preserve your values.

  • Custom work comes with governance questions.
  • Pulp helps you set clear rules for data use, traceability, and safeguards so that your models reflect your ethical commitments as well as your commercial goals.
  • You end up with systems that are not only capable, but also consistent with how you want to treat the people on the other side of the conversation.

Explore our solutions

01
Data Storytelling
Transform complex data into compelling narratives that drive action.
→
02
Persuasive Intelligence
Understand and influence behavior with AI-driven insights.
→
03
Workforce Optimization
Design teams as systems of understanding, not isolated roles.
→
04
Custom AI/ML
Tailored language workflows that respect how your organization thinks.
→

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PULP

Comprehensive engagement systems built for thoughtful people.

Capabilities

  • Human Interfaces
  • Critical Decisions
  • Persona Engine
  • Machine Health

Solutions

  • Interactive Data Storytelling
  • Persuasive Intelligence
  • Workforce Optimization
  • Custom AI/ML

Industries

  • Marketing & Data Science
  • Publishing & Media
  • Defense & Policy
  • Consulting & Management

Platforms

  • thinkwell™
  • suade™
  • pulp 101
  • pulp api

Company

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  • Team
  • Studio
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