RootCause
Persuasion. Why does this message move people, or fail to? RootCause is the scoring heart of the platform: the eight P.U.L.P. dimensions, the composite persuasive force reading, and a diagnosis that tells you not just where the message is weak but what kind of weakness it is and which moves would repair it.
Use it to
- Score a draft before the room does.
- A/B your own arguments before spending a dollar testing them on humans.
- Audit six months of outbound and find out which dimension your team systematically underweights.
- Set a persuasive force floor in CI: nothing ships below a 70.
Force runs 0 to 100, and so does every one of the eight dimensions (Ethos, Pathos, Logos, Kairos, Style, Clarity, Focus, Awareness). The optional audience_hint sharpens Awareness and Kairos.
| Verb | Signature | Description |
|---|---|---|
score | score(text, audience_hint) | Score a passage and return the eight dimension vector, a composite force, the detected moves, and a diagnosis |
reading = client.radiance.rootcause.score(
text=fundraising_email,
audience_hint="major_donors", # optional, sharpens Awareness and Kairos
)
print(reading.force) # 63
print(reading.diagnosis)Read that diagnosis again. It is not a grade. It is an edit. This is the difference between a metric and an instrument: a metric tells you that you lost, an instrument tells you where the round turned.
ROI in one line: you are already paying for persuasion scores. You pay in lost deals, dead emails, and meetings that end in “let’s circle back.” RootCause just makes the invoice visible before you owe it.
Next module: StemReferences. Back to Radiance.